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Malaysians not so hot in bedroom

This article is from The Star Online (http://thestar.com.my) URL: http://thestar.com.my/news/story.asp?file=/2009/2/25/nation/20090225071924&sec=nation
__________________________________________________________________________ KUALA LUMPUR, 25 Feb. 2009: A surprisingly high number of Malaysians are not sexually satisfied, a survey by pharmaceutical company Pfizer has revealed. Two out of three Malaysian men and three out of four women are not satisfied with their sex lives, the Asia-Pacific Sexual Health and Overall Wellness survey stated. Malaysians are ranked sixth among 13 countries but, if it’s any consolation, Singaporeans fared worse. They are in eighth spot. India topped the list with 70% of the respondents saying they were satisfied with their sex lives while Japan reported the lowest sexual satisfaction rate at 10%. “The Malaysian figure is higher than the overall Asia Pacific results where 57% of men and 64% of women reported being not very satisfied with sex,” said Dr Rosie King, who led the study in the Asia Pacific region from May to July 2008. “The survey links the level of erection hardness to sexual satisfaction for men.” said Dr King during a roundtable discussion at a hotel here yesterday. The level of erection hardness is measured in a scale of one to four using the Erection Hardness Score (EHS) developed by the European Association of Urology. “Level one is like tofu where the male organ is large but not hard, level two is similar to a peeled banana where it’s not hard enough for penetration, level three is like an unpeeled banana where it’s hard enough for penetration but not completely, and level four is similar to a cucumber where it’s completely hard and fully rigid,” explained Dr King. The men were required to evaluate themselves using the EHS during the survey and 40% of Malaysian men reported that they experienced erection below grade four. Compared to their EHS grade four counterparts, these men have sex less often, are less sexually satisfied, and may suffer from lack of self confidence, or worse, depression. “We found that greater sexual satisfaction is strongly associated with greater satisfaction with life overall. Generally, men and women who are highly satisfied with their sex life have a more positive outlook on their relationships and life. In Malaysia, 102 men and 100 women were selected nationwide based on age, marital status, education level, and income to participate in the survey.

Don't wait before it's getting worst...try Goji Yumberry (for 
both men & women) and/or Herbeunine Capsule (for women ONLY) for a better sex performance. ACT NOW!!!!!!

Note:- Catuaba mentioned in this article is one of the ingredients used in Goji More manufactured by Health Builders (M) SB

By michaelblog2009
You can bet hardly turn on the television these days without seeing some cheeky advertising ads for male reinforcement. The fact that there is such a huge market for these drugs, you should say that impotence is a very serious matter. But it is not only the impotence. Men's health receives a lot of attention these days. In addition to the areas of sexual dysfunction, in the last ten years there has been an increased awareness of prostate-Men issues – which alsoCause sexual dysfunction. The good news is that men take care not to rely on prescription drugs to take their problems. Now there is the health of men, and herbs such as Muira puama herb Catuaba Bark Extract, which have been shown to provide important nutrients to support the health of people.
The problem of impotence
There are many factors to the problem of impotence. Firstly, it is important to note that impotence is not necessarily an age-relatedProblem. Impotence is a problem that affects people of all ages and it is estimated that millions of people may have to do with it at some point in their life. Stress, low hormone levels, alcohol abuse and depression are just some of the factors can lead to impotence.
Herbal anti-impotence drugs work in different ways. Some are muscle relaxants that fear, sometimes associated with the implementation of relieving sexual. Some promote a healthy blood flow to the penis during the balance of other hormones thatcontribute to sexual performance. The nutrients in these herbs do wonders for reinforcing an idle sex drive and increasing sexual energy.
This is so important. The word "impotence such negative connotations, especially for men. Words such as "impotence", "incompetence" and "weakness" to describe the meaning of the word precisely. This kind of comparison can be very harmful for the people even an estimate. Also known as erectile dysfunction, impotence, inability to obtain the means,and an erection for sexual activity. It also means an erection can not be achieved by means of sexual stimulation or refers to the fact that the erection is lost before ejaculation.
But natural help is on its way.
Herb Muira Puama and Catuaba Bark Extract
Muira Puama has been used over the centuries as a remedy for sexual dysfunction and impotence. It improves both the psychological and physical aspects of sexual desire and ability. How does it work? By increasing the blood flowinto the penis, allowing them a healthy erection. If over a longer period is not used, this herb is also an appropriate level of sex hormones.
And it is not just for men. Women can reap the health benefits of herbs and some men Muira Puama is a good example. It increases the sensitivity and leads to stronger orgasms in women, and also treats menstrual disorders.
Catuaba Bark is a powerful and well-known aphrodisiac that has been used for centuries for its libidoand sexual performance. The extract from the bark catuaba impotence treatment and also calms the "trembling" and relieve anxiety.
While there is no "cure" for impotence, it is certainly treatable with safe, alternative methods that no medication. But they are not a quick fix. Sometimes months can pass before a noticeable improvement is not evident.
Other Herbal Remedies
Other herbal remedies for impotence include Horny Goat Weed, ginseng, gingko biloba and yohimbe.They increase the sexual performance by increasing the testosterone level increases endurance, increases blood flow to the penis and blood vessels found in the penis expand, respectively.
Source:- http://menshealthmichael.wordpress.com/2009/10/02/mens-health-herbs-natural-performance-enhancers/



Male Enhancement and Other Herbs

Note:- Catuaba mentioned in this article is one of the ingredients used in Goji More manufactured by Health Builders (M) SB

By hugocase3243
The popularity of male enhancement pills stems from the piece of evidence with the aim of they are made up of herbal extracts with the aim of are invented to render the male sexual organ fit in support of reproduction. The largest part of the herbal plants used originate from countries whose male population is well-known in support of their sexual aggressiveness or else libido. Lone such kingdom is Brazil, someplace the catuaba bark is found abundant.

Snooping having the status of we are if male enhancement pills really organize composition, part of our curiosity after that command be present fulfilled if we rummage into the properties of the catuaba bark and unearth unfashionable roughly its origin. At this time we command give birth to various form of basis whether or else not male enhancement pills really composition.

Catuaba Bark having the status of a male enhancement Substance in the sphere of Brazil
It is attention-grabbing to mention with the aim of in the sphere of Brazil, both the aboriginal tribes of the Amazon forest and city dwellers position much of their conviction in the sphere of the catuaba bark in support of male enhancement. It is whispered, with the aim of the city dwellers chiefly got the proposal of the catuaba bark having the status of a male enhancement substance solitary from the Amazonian tribes.
Delving deeper into the qualities of catuaba having the status of a male enhancement ingredient, this herbal transplant basically contains alkaloids scientifically tagged having the status of catuabines A, B and C. Other ingredients include tannins, aromatic oils, oily resins, phytosterols and cyclolignans. At this moment if we are on a seek quest, it would be present quite attention-grabbing how various of these substances pretense having the status of persuasive male enhancement factors.

Curiously a sufficient amount, our seek brings us to the piece of evidence with the aim of transplant alkaloids are accepted to be present persuasive having the status of mind shifting substances. Alkaloid having the status of defined is a band of nitrogen containing compounds with the aim of give birth to a apparent opus in the sphere of its nitrogen location, which can pretense having the status of a transmitter of messages concerning the common sense and its edgy method. As a consequence, herbal extracts with a powerful concentration of alkaloids are used having the status of efficient substance surrounded by tribal those in support of their soreness murder medication and in support of their spiritual rituals.

In the sphere of new medication, this same alkaloid extract is used having the status of enthusiastic substances in support of medically prescribed painkillers, the benefit of which are every now and then abused. Often, such abuses give birth to led to addiction. Since alkalaoids are whispered to possess mind- shifting sound effects, FDA as well imposes regulations in the sphere of the benefit of this substance for the reason that they give birth to immense potentials to be present damaging if supplied to the body in the sphere of hefty doses.

Having the status of a male enhancement supplement, the alkaloid contents therefore are the stimulants with the aim of trigger the common sense to throw messages to the entirety of the circulatory method to pump blood in the sphere of the penile region. Having the status of a male enhancement supplement, we ought to after that succeed all right with the aim of the male enhancement pill contains solitary a blend of this extract, lest we fall happen to victim to its mind shifting properties.

Catuaba Bark having the status of a male enhancement Substance surrounded by aboriginal Tribes

The Tupi tribe is lone of the aboriginal tribes found in the sphere of Brazil. They are whispered to be present the originator to discover the effectiveness of the catuaba bark having the status of a male enhancement substance. In the sphere of piece of evidence, they were so impressed with catuaba’s effect on their male enhancement; they willingly coverage the useful news surrounded by other tribes. Having the status of the Tupi tribe and the catuaba bark became in style through the centuries, tribal songs were used to praise this transplant and by the same clock keep unfashionable messages on how the catuaba bark, having the status of a male enhancement element has improved their gender drive, boosted their energy, and gave them stronger and harder erections.
Based on this slight part of in a row, male enhancement pills therefore possibly will give birth to various fact in the sphere of it if manufacturers allegation with the aim of their produce can bring forth male enhancement.
Source:- http://maleenhancement53kk9.wordpress.com/2009/08/20/male-enhancement-and-other-herbs/



Use Goji Berry Products to refresh your life!


The Health care industry is these days buzzing with the products of Goji Berries and its products. Goji Berries are Mother Nature’s gift to mankind that offers a wide range of medicinal values for the treatment of various physiological as well as neurological diseases. The best part of the Goji berry fruit is that it is entirely free from any side effects. It is considered beneficial for a range of ailments from diabetes, infertility, arthritis to insomnia, anxiety and memory loss. Its most popular product is the Goji Berry juice which tastes delicious and nutritional for health. The name of Goji Berry has become familiar amongst those who are concerned about their health and believe in using natural herbs for maintaining their healthy life style. Goji Berry plant is generally small in height and bears a bright red colored berry which contains around 10-30 small yellow seeds. Goji Berry, scientifically called as “Lycium Barbabarum”, is more popular with the term of Wolf berry. Today, botanists and health experts worldwide consider Goji berry as the potential natural herb that has created revolution in the healthcare industry. Years of research and study has proved that Goji berries have tremendous medicinal values and it has become a hot topic of study to determine its other uses for mankind.Earlier people used to take this fruit in raw form but now there are various Goji Berry products which are easily available in the market. It comes in various derivative forms of juices and powders. Health experts and doctors have agreed that the Goji berry products are very beneficial in curing long time diseases and ailments. Since it is herbal fruit and doesn’t have any side effects, therefore, it is being used blindly by people worldwide. It has become popular in developed countries like USA where people have accepted it as an important herbal medicine. Goji berry products are taken on a daily basis as it has polysaccharides that help in reinforcing the immunity of human body. The polysaccharides known as “Master Molecules” controls body’s defense systems to fight against the foreign agents entering into body.Doctors and health experts consider that natural raw Goji berries are better and more helpful as compared to the processed Goji berry products as processing of raw fruits loses lots of nutrients because of the oxidation process. Some of the processed Goji Berry products include Goji berry extract, Goji juice and Goji tablets.

IMPORTANCE AND HEALTH BENEFITS OF ANTIOXIDANTS


Antioxidants are usually referred to a group of chemicals that are naturally found in vegetables, plants and fruits. They can also be synthesized in our body. Antioxidants are essential for the prevention of the human diseases like cancer and cardio vascular diseases. They also have anti-aging effect and they fight against the free radicals that are associated with aging related diseases. This disease includes Alzheimer’s disease and Parkinson’s disease. Anti-oxidant suppresses the formation of free radicals thereby protecting the body from various diseases.
Antioxidants are responsible for the proper functioning of the immune system. The immune cells produce certain free radicals for normal defense function, if the number of free radicals increases beyond the fixed level it affects the immune system to a greater extent. When these conditions prevail antioxidants fight against the free radicals and promote the immunity. They also play a main role in cellular metabolism, gene activation, signal transduction and transcription.
Antioxidants also control the cholesterol level and remove the bad cholesterol content from the human body. Some of the examples of dietary antioxidants are vitamin A, vitamin C, vitamin E, chlorophyll, flavonoids and phenolic acids. Some of the chemicals along with the antioxidant activity produced in a human body are uric acid, amino acids and high density lipo proteins. The rich sources of natural antioxidants are fruits, vegetables, tea, nuts, herbs and whole grain cereals.
Some of the fruits that have high antioxidants are apple, blackberry, blueberry and grapes. Some of the vegetables that have powerful antioxidants in excess are carrot, tomato, potato, garlic and beans. Green tea, black tea, ginger and herbal tea are the other important sources of antioxidants.
Source:- http://vascolinkin223.jimdo.com/

With Scientifically Demonstrated Results, There’s No Excuse Not To Consume Goji


JACMOn January 8, 2008, FreeLife released a groundbreaking study which was accepted for publication by the highly respectedJournal of Alternative and Complementary Medicine (JACM). As a peer-reviewed journal, JACM will only publish research that has been independently verified by an expert panel of judges, and that level of scientific validation truly represents a first for a juice product in our industry.
This pivotal randomized, double-blind and placebo-controlled human clinical trial showed that a daily serving of just 4 ounces of GoChi can significantly improve your health and well-being in 13 important ways in just 14 days!
And subsequent studies have demonstrated how drinking 4 ounces ofGoChi on a daily basis can deliver 6 more benefits, increasing your body’s antioxidant power and significantly enhancing vital immune defenses in just 30 days!
The 19 benefits identified in FreeLife’s three GoChi studies are no coincidence. They are all interrelated, and have been collectively termed The GoChi Effect™.
The first 14-day study was conducted to examine the potential short-term benefits of GoChi on 13 key aspects of health and well-being. Thirty-five test subjects were divided at random into two groups. The first group received 4 oz daily of GoChi. The second group received 4 oz daily of a placebo (a similar-tasting juice that did not contain any LBP, the active ingredient of GoChi). The GoChi group experienced significantly better results than the placebo group in all 13 categories. Since the study was double-blind, neither FreeLife’s scientists who conducted the study, nor its employees, who served as the study’s participants, knew if they were drinking the real GoChi or the inactive placebo.
The second study, conducted by a prestigious medical center in Asia, was a 30-day investigation into antioxidant activity in the human body. Fifty healthy adult volunteer test subjects were divided at random into two groups—a GoChi group and a placebo group. Each group received a 4 oz daily serving of either GoChi or an inactive placebo respectively. None of the test subjects were associated with FreeLife® nor had they consumed Himalayan Goji® Juice or GoChi prior to the study. After 30 days, theGoChi group showed significant improvement in antioxidant activity, as evidenced by significant increases over starting point values in blood levels of the important antioxidant enzymes superoxide dismutase (SOD) and glutathione peroxidase (GSH-Px). Also found in the GoChi group was a significant decrease in levels of toxic malondialdehyde (MDA), a key blood marker of oxidative stress, free-radical damage, and premature cell aging. No significant differences were observed in the placebo group in these areas.
The third study, also conducted by a renowned Asian medical center, examined the 30-day effects of GoChi on the immune system. Sixty healthy adult volunteer test subjects were divided at random into two groups—a GoChi group and a placebo group. Each group received a 4 oz daily serving of either GoChi or an inactive placebo, respectively. None of the test subjects were associated with FreeLife nor had they consumed Himalayan Goji Juice or GoChi prior to the study. After 30 days, the GoChigroup showed significant improvement over starting point values in the following three immune blood markers: (i) lymphocytes (white blood cells necessary for immune defenses); (ii) interleukin 2 (IL-2), an important cell-signaling molecule; and (iii) immunoglobulin G (IgG), a powerful antibody. Also noted in theGoChi group were health and well-being improvements that had been seen in prior studies: significant improvement in sleep quality, reduction of fatigue, and a tendency for increased short-term memory and mental focus. No significant improvements were observed in the placebo group in any category.
These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure, or prevent any disease.

4 ounces…30 days…19 amazing benefits



Benefits of Catuaba Bark (One of "Goji More" Ingredients)

Contributor By Olga L. Chacon


The catuaba is a small tree that has yellow and orange flowers, which can be found in northern Brazil. In addition to chewing bark from the catuaba tree during their hunting trips in the Amazon, the Tupi Indians have used catuaba bark for years to alleviate mental and physical fatigue, and drowsiness. Below are the essentials on the positive aspects of this bark.


Natural Aphrodisiac
Catuaba bark acts as a natural aphrodisiac. The bark enhances a male's reproductive system. Although the herb is primarily used to improve erection in men, catuaba contains libido-enhancing elements for both men and women. Specifically, it helps the genitals function more effectively.

Promotes Healing
Catuaba bark prevents individuals from feeling agitated, and helps with forgetfulness and dementia. People who have taken this herb, have claimed to feel more relaxed and energetic. Catuaba also acts as a stimulant of the nervous system, and helps with depression. The herb relieves nerve pain, and helps with insomnia.

Non-toxic Properties

Other benefits of catuaba bark are its non-toxic properties, such as aromatic oils, tannins and alkaloids. The herb can be taken as capsules with dosages of 500 to 1000 mg. You can obtain the bark in tincture or powder form. Catuaba produces no side effects because of its non-toxic elements.

Antibacterial Compound

Researchers in Japan have found that catuaba bark contains antibacterial compound. In their studies, mice were given high doses of E. Coli and infection, and catuaba. The catuaba bark protected the mice from the bacteria.

Antiviral Compound

Researchers in Japan have also found that catuaba contains antiviral compound. Studies have shown that the herb can fight the HIV virus. Researchers fed mice catuaba and injected them with the HIV virus. Results show that the catuaba bark protected the white blood cells of the mice from absorbing the virus. However, more studies are still being conducted to on whether catuaba is an effective treatment for the HIV virus.

Source:- http://www.ehow.com/about_5091188_benefits-catuaba-bark.html


Catuaba - A Safe and Natural Way to Sex Enhancement

By Fred Washburn


There are thousands of males in this world who are worried because of their poor sexual health and performance. They are distressed because of erectile dysfunctions and therefore, suffer from low libido as well. What is sad is that they can't even talk about these issues with friends and others as they feel embarrassed to do so. However, these issues still hold a big importance in their lives, as they at times become the reasons for problems in their married life. Women too look for men who can match up to their sexual needs and desires, and thus, each man wants to have a better control on his body and overall sexual health.

But attaining this control is difficult, especially in the current times when people are pressured due to a lot of work on their head, along with long and unpredictable working hours and timings. They come back home tired, exhausted, suffering from fatigue and hardly have the desire or the energy to go in for an intercourse. Thus, they have a low sex- drive. This is extremely disappointing for the partner who might be looking forward to an intercourse with you, and might be having a high sex- drive. So then what is it that you can do under these circumstances?

The options are many. You could go for various kinds of pills, syrups, tonics, and other kinds of drugs in the market. You could even go for testosterone replacement treatments and other kinds of similar therapies too. You will find about all these from the large- scale publicity that they do over the television, radio, on bill- boards, hoardings, in magazines and newspapers etc. But if you ever take the pains of doing a performance check, you will realise that half of these widely publicized techniques, modes and methods hardly work. Most pills hardly live up to what they promise to deliver, and what one gets instead are various kinds of side- effects that can harm and ruin the internal system of your body. Moreover, harmful effects can be external as well, leading to pimples etc.

Therefore, the need arises for a safe, secure and reliable method of improving sexual health and performance. And what comes in here is the Catuaba bark, which is found in the Amazon rainforests. These forests from centuries have been blessing the mankind with various kinds of herbs and other medicinal plants that have created a revolution in the medical world. And the best thing is that being natural; they hardly have any kinds of side- effects on the human body.

The Catuaba bark is also one such natural blessing that the Amazon rainforests offer us. Scientific studies and researches on this bark have revealed that it can do wonders when it comes to male sexual performance. The bark helps in fighting against fatigue and exhaustion, thus the person feels ready for sex, and has a high sex- drive with both the mind and the body prepared for an intercourse.

During sex, men can experience better libido boost. They will not have to worry about premature ejaculation during foreplay, and they can enjoy appropriate erection during the intercourse. Also, you will not feel tired in the middle of the intercourse, as with regular consumption of Catuaba, your sexual endurance increases. So you can enjoy love- making for longer durations, giving your partner great pleasure.

Catuaba works for the overall health of the body too. And you will feel much fresher, relaxed and confident with its regular consumption.

Fred Washburn is a respected commentator in the male enhancement industry, and has been evaluating these natural tablets for years. He presents information and viewpoints about what to look for, including precautionary measures to take when evaluating natural male enhancement pills. Catuaba bark is commonly included in these products, and should be the cornerstone of any good supplement.

Article Source: http://EzineArticles.com/?expert=Fred_Washburn

Source:- http://ezinearticles.com/?Catuaba---A-Safe-and-Natural-Way-to-Sex-Enhancement&id=2791503


Catuaba (One of the Goji More Ingredients)

From Wikipedia, the free encyclopedia

The name catuaba is used for the infusions of the bark of a number of trees native to Brazil. The most widely used barks are derived from the trees Trichilia catigua and Erythroxylum vacciniifolium. Other catuaba preparations use the bark of trees from the following genera or families :AnemopaegmaIlexMicropholisPhyllanthusSecondatiaTetragastrisand species from the Myrtaceae.

It is often claimed that catuaba is derived from the tree Erythroxylum catuaba, but this tree has been described only once, in 1904, and it is not known today to what tree this name referred. E. catuaba is therefore not a recognised species (Kletter et al.; 2004).

Local synonyms are Chuchuhuasha, Tatuaba, Pau de Reposta, Piratancara and Caramuru. A commercial liquid preparation, Catuama, contains multiple ingredients, one of these being catuaba from Trichilia catigua.

An infusion of the bark is used in traditional Brazilian medicine as anaphrodisiac and central nervous system stimulant. These claims have not been confirmed in scientific studies, but a journalist for the Discovery Channel claims that "reports in scientific journals and at conferences have supported [catuaba's] use for sexual enhancement. In catuaba, a group of three alkaloids dubbed catuabine A, B and C are believed to enhance sexual function by stimulating the nervous system".[citation needed]

A study by Manabe et al. (1992) showed that catuaba extracts from Trichilia catigua were useful in preventing potentially lethal bacterialinfections and HIV infection in mice.

Catuaba bark and preparations are sold as aphrodisiacs and remedies forerectile dysfunction in health food stores and through online retailers.

Catuaba extract is also used as a food flavouring in the British in a "traditional" cola drink manufactured by Fentimans.


References

Beltrame, F.L.; Filho, E.R.; Barros, F.A.P.; Cortez, D.A.G.; Casset, Q.B. (2006): A validated higher-performance liquid chromatography method for quantification of cinchonain Ib in bark and phytopharmaceuticals of Trichilia catigua used as Catuaba. Journal of Chromatography Vol. 119A(1-2): p. 257-263. (ISSN 0021-9673CODEN JCRAEY).
Campos M.M. et al. (2005): Antidepressant-like effects of Trichilia catigua (Catuaba) extract: evidence for dopaminergic-mediated mechanisms. Psychopharmacology (Berlin) Vol. 182, p. 45-53. (ISSN 0033-3158,CODEN PSYPAG).
Castellani, D.C. (2003): Produção de óleo essencial em Catuaba (Trichilia catigua) e Negramina (Siparuna guianensis) em função da época de colheita.. In: Anais do II Simpósio Brasileiro de Óleos Essenciais - Diagnóstico e Perspectivas, 2003, Campinas. Documento IAC 74. Campinas : IAC, 2003. (ISSN 0102-4477).
Daly, D.C. (1990): The genus Tetragastris and the forests of eastern Brazil. Studies in neotropical Burseraceae - III. Kew Bulletin Vol. 45: p. 179-194. (ISSN 0075-5974CODEN KEWBAF).
Da Silva, Arthur José (1904): Estudo botânico e chímico da catuaba (Erythroxylaceae catuaba do Norte). These de doutoramento da Faculdade de Medicina da Bahia. [Reprint published in 3 parts in Brazilian Journal of Pharmacognosy, as cited below as Da Silva, Arthur José (2004, 2005)].
Da Silva, Arthur José (2004): Estudo botânico e chímico da catuaba (Erythroxylaceae catuaba do Norte), Parte I: Histórico, habitat, synonimia e botanica da catuaba. Revista Brasileira de Farmacognosia (Brazilian Journal of Pharmacognosy) Vol. 14(1): p. 67-77.(ISSN 0102-695XCODENRBFAEL). Online: [1]
Da Silva, Arthur José (2004): Estudo botânico e chímico da catuaba (Erythroxylaceae catuaba do Norte), Parte II. Revista Brasileira de Farmacognosia (Brazilian Journal of Pharmacognosy) Vol. 14(2): p. 78-88(?). (ISSN 0102-695XCODEN RBFAEL).
Da Silva, Arthur José (2005): Estudo botânico e chímico da catuaba (Erythroxylaceae catuaba do Norte), Parte III: Estudo chimico da catuaba. Revista Brasileira de Farmacognosia (Brazilian Journal of Pharmacognosy) Vol. 15(1): p. 77-81. (ISSN 0102-695XCODEN RBFAEL). Online: [2]
Da Silva, Rodolpho Albino Dias (1929): Catuaba (Anemopaegma mirandum (Chamisso) Alph. De Candolle). Pharmacopeia dos Estados Unidos do Brasil; Companhia Editora Nacional, Sao Paulo, Brasil, p. 194, 385.
Da Silva, Rodolpho Albino Dias (1934): Catuaba. Revista de Flora Medicinal Vol. 1(5): p. 211-224. (ISSN 0370-484XCODEN RFLMA9).
Ducke, Adolpho (1966): A catuaba na botanica sistemática, científica e pseudo-científica. Revista Brasileira de Farmácia Vol. 47(5): p. 267-272 (ISSN 0370-372XCODEN RBFAAH).
Evans, W.C. (1981): The comparative phytochemistry of the genus Erythroxylon. Journal of Ethnopharmacology Vol. 3(2-3): p. 265-277 (ISSN0378-8741CODEN JOETD7).
Garcez, W.S.; Garcez, F.R.; Ramos, L.; Camargo, M.J.; Damasceno jr., G.A. (1997): Sesquiterpenes from Trichilia catigua. Fitoterapia 68: p. 87-88. (ISSN 0367-326XCODEN FTRPAE).
Glasl, S.; Presser, A.; Werner, I.; Haslinger, E.; Jurenitsch, J. (2003): Tropane alkaloids from a Brazilian bark traded as "Catuaba". Scientia Pharmaceutica Vol. 71: p. 113-119. (ISSN 0036-8709CODEN SCPHA4).
Glasl, S.; Presser, A.; Werner, I.; Haslinger, E.; Jurenitsch, J. (2004): Erratum to Tropane alkaloids from a Brazilian bark traded as "Catuaba". Scientia Pharmaceutica 72: p. 97. (ISSN 0036-8709CODEN SCPHA4).
Graf, E.; Lude, W. (1977): Alkaloide aus Erythroxylum vacciniifolium Martius, 1. Mitt. Isolierung von Catuabin A, B und C. Archiv der Pharmazie (Weinheim) Vol. 310(12): p. 1005-1010. (ISSN 0365-6233CODENARPMAS).
Graf, E.; Lude, W. (1978): Alkaloide aus Erythroxylum vacciniifolium Martius, 2. Mitt. Strukturaufklärung von Catuabin A, B und C. Archiv der Pharmazie (Weinheim) Vol. 311(2): p. 139-152. (ISSN 0365-6233CODENARPMAS).
Hamet, R. (1936): Sur l’origine botanique des drogues designees au Brasil sous le nom de Catuaba. Comptes Rendus Hebdomadaires des Séances de l'Académie des Sciences Vol. 203: p. 1178-1179. (ISSN 0001-4036,CODEN COREAF).
Hamet, R. (1937): Sob re alguns effeitos physiologicos da droga brasileira conhecida pelo nome de folhas de Catuaba. Comptes Rendus des Séances de la Société de Biologie et de Ses Filiales Vol. 124: p. 904-907. (ISSN0037-9026CODEN CRSBAW).
Kletter, C.; Glasl, S.; Presser, A.; Werner, I.; Reznicek, G.; Narantuya, S.; Cellek, S.; Haslinger, E.; Jurenitsch, J. (2004): Morphological, chemical and functional analysis of catuaba preparations. Planta Medica Vol. 70(10): p. 993-1000. (ISSN 0032-0943CODEN PLMEAA).
Lagos, Jessé B.; Miguel, Obdulio Gomes; Duarte, Márcia do Rocio (2007): Caracteres anatômicos de catuaba (Trichilia catigua A. Juss., Meliaceae). Acta Farmaceutica Bonaerense, Vol. 26, p. 185-190. (ISSN 0326-2383,CODEN AFBODJ).
Manabe, H. et al. (1992): Effects of catuaba extracts on microbial and HIV infection. In Vivo Vol. 6: p. 161-165.
Marques, L.C. (1998): Contribuição ao esclarecimento da identidade botânica da droga vegetal Catuaba. Revista Racine (São Paulo), Vol. 8(43): p. 8-11 (ISSN 1807-166X).
Martius, Karl Friedrich Philipp (1840): Beiträge zu Erythroxylon. Abhandlungen der Mathematisch-Physikalischen Klasse der Königlich Bayerischen Akademie der Wissenschaften, München, Vol. 3(2): p. 107, 387 (t. 9). (ISSN 0176-7038ISSN 0176-7100).
Mello, J.C.P.; Marques, L.C.; Dias, R.F.; Rebecca, M.A.; Peres, P.G.P. (1996): Contribuição ao esclarecimento da identidade botânica da droga vegetal Catuaba. In: XIV Simpósio de Plantas Medicinais do Brasil. XIV Simpósio de Plantas Medicinais do Brasil, 17-20 Setembro 1996, Florianópolis: Editora da Universidade Federal de Santa Catarina, p. 52-52.
Pizzolatti M.G.; Venson, A.F.; Smania jr., A.; Smania, E.F.A.; Braz-Filho, R. (2002): Two epimeric flavalignans from Trichilia catigua (Meliaceae) with antimicrobial activity. Zeitschrift für Naturforschung Vol. 57C: p. 483-488. (ISSN 0939-5075CODEN ZNCBDA).
Satoh, M. (2000): Cytotoxic constituents from Erythroxylum catuaba. Isolation and cytotoxic activities of cinchonain. Natural Medicines Vol. 54(2): p. 97–100. (ISSN 1340-3443CODEN NMEDEO).
Rolim, A.; et al. (2006): Total flavonoids quantification from O/W emulsion with extract of Brazilian plants. International Journal of Pharmaceutics Vol. 308(1-2): p. 107-114. (ISSN 0378-5173CODEN IJPHDE).
Zanolari, B.; Wolfeneder, J.L.; Guilet, D.; Marston, A.; Queiroz, E.F.; Paulo, M.Q.; Hostettmann, K. (2003): On-line identification of tropane alkaloids from Erythroxylum vacciniifolium by liquid chromatography-UV detection-multiple mass spectrometry and liquid chromatography-nuclear magnetic resonance spectrometry. Journal of Chromatogragraphy Vol. 1020A: p. 75-89. (ISSN 0021-9673CODEN JCRAEY).
Zanolari, B.; Guilet, D.; Marston, A.; Queiroz, E.F.; de Queiroz Paulo, M.; Hostettmann, K. (2003): Tropane alkaloids from the bark of Erythroxylum vacciniifolium. Journal of Natural Products Vol. 66(4): p. 497-502. (ISSN0163-3864CODEN JNPRDF).
Zanolari, B.; Guilet, D.; Marston, A.; Queiroz, E.F.; de Queiroz Paulo, M.; Hostettmann, K. (2005): Methylpyrrole tropane alkaloids from the bark of Erythroxylum vacciniifolium. Journal of Natural Products Vol. 68(8): p. 1153-1158. (ISSN 0163-3864CODEN JNPRDF).

Source:- http://en.wikipedia.org/wiki/Catuaba


Introducing Yumberry (One of the Goji Yumberry ingredients)

Yumberry Fruit

New in 2007 discussions about superfruits is this species of Chinese origin with the alluring name -- yumberry (Myrica rubra), also more commonly called bayberry.

Other names depend on which one of 50 species in the Myrica genus is of interest -- candleberry, wax myrtle, bay-rumberry, sweet gale, and in China, yangmei.

Myrica species grow in temperate regions throughout the world, but commercial crops for the increasing world demand appear to be available presently only from China.

Myrica rubra L.
[follow the Wikipedia links]

Background
the name, yumberry, may only have been used since 2003 and first appeared in North American industry news about exotic juices in 2007

  • like "goji" for wolfberry and "seaberry" for sea buckthorn, there are no references to yumberry in scientific literature; these are marketing names
  • like açaí, yumberries grow on trees (up to 20 m tall) rather than on shrubs, bushes or vines as for most berries
  • Myrica species are evergreen (retain their leaves throughout changing seasons)
  • the fruit is called a drupe in botany, meaning it has an outer shell with a single stone seed in the middle surrounded by juicy pulp;açaíolive and cherry are also drupes
  • the leaves and outer shells of yumberries are harvested for their high wax content used to make candles; the leaves are also an effective insect repellant and flavoring for Danish beers
  • the Australian government has written a horticultural report on bayberry (yumberry) to encourage crop development -- click!
  • searching the scientific name, Myrica rubra or bayberry, in medical literature shows a substantial amount of research has been published about the Myrica species, much of it indicating possible health benefits for people including bayberries regularly in their diets

  • 100 medical research reports are in the database of the US National Library of Medicine; 23 since 2005
Why is yumberry of current interest for consumer products ?


  • there is growing consumer demand for novel tastes and fruit experiences
  • yumberry pulp and juice have red pigmentation, indicating the presence of
    phenolics (click to read review)
  • undocumented reports claim it has good levels of essential minerals and vitamins
Snapshot of yumberry medical research, 2003-7



How Goji Berries Keep You Young

The Ningxia Hui region of Northern China, where goji berries are grown and eaten on a daily basis, has 16 times as many centenarians -- people 100 years old or older -- as the rest of the country. As residents of the region age, they are much more active, healthy and vibrant than their peers in Western cultures. The small, red goji berry, traditionally regarded as the "longevity fruit," is a key ingredient in their healthy diet. Researchers who study medicinal plants have identified a variety of nutrients in the goji berry that may help people enjoy longer and healthier lives. Let's look at the anti-aging properties of these small berries.
Protecting DNA with Antioxidants

Damage to our DNA opens the door to every imaginable disease and accelerates aging. In the course of living, our DNA is damaged by free radicals generated as a byproduct of normal metabolism and by exposure to toxins.
Although our bodies are equipped to continually repair themselves, they can become overwhelmed by too many free radicals, especially as we age. This results in the premature death of healthy cells, which may contribute to a variety of degenerative diseases and mutated cells that can lead to cancer -- unless antioxidants counter the onslaught.
Vitamins, minerals and amino acids may have antioxidant properties. Here are some of the key antioxidant nutrients found in goji berries and vital body functions they support, in addition to fighting free radicals:


Antioxidants in Goji Berries and Body Functions SupportedVitamin C:- Heart health
Beta-carotene:- Immunity
Cystine:- Immunity, healthy stomach lining
B2 (riboflavin):- Conversion of carbohydrates into fuel
Manganese:- Healthy skin, bone, cartilage
Zinc:- Wound healing, fertility, vision, immunity
Copper:- Energy, hormonal function, healthy skin 

Selenium:- Healthy liver, thyroid, immunity, cancer protection

Sources: Wolfberry: Nature's Bounty of Nutrition & Health andwww.supplementinfo.org.

Promoting Human Growth Hormone Production

Levels of human growth hormone decline as we age. A 70-year-old produces only one-tenth of the amount generated by a 20-year-old. This decline parallels physical deterioration, such as lower levels of energy, muscle wasting and a tendency to store more body fat. Boosting the natural production of growth hormone helps us feel, look and function like a more youthful person. Goji berries help our bodies do this in two ways:

Potassium: Goji is a rich source of the mineral, which is vital for health and longevity. Insufficient potassium interferes with the normal function of the pituitary gland, which produces growth hormone.
Amino acids: Certain amino acids promote the production of growth hormone. Goji is a rich source of l-glutamine and l-arginine, two amino acids which may work together to boost growth hormone levels and revitalize youthful appearance and function.

Enhancing Libido and Sexual Function

Diminished sexual function is not an inevitable part of aging. A lower sex drive in both men and women can be associated with decreased production of testosterone. Goji berries can help by increasing its production. 

In Asia, goji berries are traditionally regarded as a strong sexual tonic. In addition, goji acts as a general tonic to improve overall stamina, mood and well-being. It can also help to decrease stress. All of these benefits are conducive to a healthy sex life.
Increasing Energy

The goji berry is an "adaptogen," a term used in the world of medicinal plants to describe a substance with a combination of therapeutic actions. An adaptogen invigorates and strengthens the system while helping the body to deal with stress without collapsing. It also supports healthy function of the adrenal glands, which tend to get overworked in times of stress.
Goji berries are considered to be an especially beneficial adaptogen in Asia. The goji is believed to harmonize functions of the entire body, resulting in enhanced stamina, strength and energy.
Improving Vision

The goji berry contains two key nutrients for healthy vision: zeaxanthin and lutein. These are concentrated at the center of the retina and protect the eye from the most common causes of age-related loss of sight, including macular degeneration, cataracts and diabetic retinopathy.
Free radicals also attack the eyes, and zeaxanthin and lutein protect against such damage. Animal research in China has shown that eating goji berries can reduce free radical damage of the retina.
Controlling Cholesterol and Blood Pressure

Goji berries have the ability to combat two key factors that promote heart disease: oxidized cholesterol and elevated blood pressure.
Cholesterol becomes especially dangerous when it oxidizes as a result of free radicals, and the oxidized blood fats then attach to artery walls as plaques. Our bodies have a built-in defense system, an enzyme called superoxide dismutase (SOD). SOD produces antioxidants to prevent cholesterol from oxidizing, but levels of SOD decline as we age.
Chinese research shows that goji berries can increase our production of SOD, reducing oxidization of cholesterol. Goji berries also contain other antioxidants that decrease oxidation of cholesterol and help to control blood pressure. 

Keeping Vital Organs Healthy

In addition to helping keep the heart healthy, goji berries help balance blood sugar and enhance the liver, digestive system and skin: 

Blood sugar: Goji berries have been used in Asia for the treatment of diabetes and to help regulate high blood sugar, which is a precursor to both diabetes and heart disease.
Liver: Several types of phytonutrients in the fruit enhance the ability of the liver to detoxify and guard against the organ being damaged by carcinogens and the hepatitis virus.
Digestion: Goji berries are helpful for all types of digestive problems and can aid in recovery from digestive illnesses, such as ulcers and irritable bowel syndrome.
Skin: Goji berries contain fatty acids, which can stimulate collagen production and retain moisture, resulting in younger-looking skin. 


Improving Sleep

Goji berries are a rich source of two nutrients that are necessary for healthful sleep: 

Thiamin (B1): The vitamin is found in the hulls of grains, but it is missing from diets that mostly contain refined grains. Thiamin also improves mood, alleviates depression and increases energy levels.
Magnesium: The mineral reduces the time it takes to fall asleep and improves the quality of sleep. Supporting Brain HealthIn addition to antioxidants that protect against free-radical damage to the brain, goji berries fight narrowing of the arteries that deliver oxygen and nutrients to brain cells. The fruit also helps our bodies produce choline, an essential nutrient that combats free radical damage linked to Alzheimer's disease. The combined effect supports healthy brain function. 


How to Get the Longevity Benefits of Goji Berries

Goji berries are available as a dried fruit, as juices, as dried powder concentrate, as dietary supplements in capsules and as an ingredient in skin creams. 

Source:- http://recipes.howstuffworks.com/goji-berry3.htm


How Goji Berries Strengthen Your Immune System

How Goji Berries Strengthen Your Immune System

For more than 2,000 years, goji berries have been a staple remedy of traditional Chinese medicine. Known as the "longevity fruit," these small red berries also have unique immune-enhancing properties. 

Your Immune SystemYour body's immune system keeps you healthy by stopping foreign invaders, such as bacteria, viruses and carcinogens, from causing damage. It can malfunction in two ways. It can allow pathogens to attack, such as a cold virus. Or, it can mistakenly assume that some part of the body is an invader, attacking it and causing auto-immune disorders, such as: 

allergies 
cancer
multiple sclerosis
skin rashes or blisters
joint pain or stiffness
thyroid malfunction that results in tiredness, weight gain, sensitivity to cold or muscle aches
ulcerative colitis
rheumatoid arthritis
type 1 diabetes
lupus
celiac disease


Disease-Resisting Compounds in Goji Berries

Goji berries contain unique compounds known as Lycium barbarum polysaccharides, most often referred to as polysaccharides. Research has shown that these compounds enhance the body's ability to resist disease. Goji's polysaccharides have a chemical structure similar to substances found in echinacea and maitake mushrooms, herbs known for their ability to support a healthy immune system.
The berries are also a rich source of vitamin C and zinc, both of which are known to protect against disease and aid in recovery. Research at Case Western Reserve University has shown that zinc can shorten the length and severity of a cold. Zinc deficiencies are more likely to occur as we age and produce less stomach acid.
Vitamin C, an antioxidant, is needed for:
growth and repair of all human tissues
formation of collagen in skin, scar tissue, tendons, ligaments and blood vessels
wound healing
healthy cartilage, bones and teeth

Zinc, also an antioxidant, is needed for:
regulation of appetite, taste and smell
controlling stress
normal growth and function
healthy reproductive function in men and women


Auto-Immune Disorders

Immune cells are like guards that constantly police our bodies, looking for harmful intruders and attacking any they find. Problems arise when the immune cells misidentify healthy cells as invaders and attack these, essentially making the body turn on itself and triggering auto-immune disease. One in five Americans suffer from an auto-immune disease. Three out of four are women. 

Goji berries help the immune system to distinguish more effectively between friend and foe. The fruit's polysaccharides provide cells with special sugars that support healthy immunity and enable cells to communicate more effectively with each other.
Author and pharmacist Earl Mindell calls goji's polysaccharides "master molecules" because they "command and control many of the body's most important biochemical defense systems."

Friendly Intestinal Bacteria

Goji berries also support healthy immunity by promoting the growth of beneficial bacteria in our gastrointestinal system. The fruit's combination of fiber content and polysaccharides naturally supports the growth of healthy intestinal bacteria, known as probiotics.
Probiotics have numerous benefits, including:
enhancing the function of the immune system
protecting against unhealthy bacteria that cause disease
aiding in the digestive process
reducing symptoms of digestive disorders such as irritable bowel syndrome
helping in recovery from respiratory infections
reducing the risk of allergies, including respiratory symptoms and allergic skin reactions


Healthy Proteins

The protein in goji berries, which makes up 16 percent of the fruit, contains two key amino acids that support the immune system: l-arginine and l-glutamine. Both of these are building blocks for healthy immunity and work to reduce inflammation.
Research Findings

For some time, scientists in China have been examining how goji berries work. In one study, after 50 people ate approximately 1.5 ounces of goji berries daily for 10 days, their white blood cell counts and other markers of healthy immune function improved.
Other studies have analyzed various actions of goji berries in test-tube and animal trials, and have found that the berries:
increased non-inflammatory immune cells that guard against bacteria and cancer
reduced inflammation and may be helpful in treating inflammatory diseases
inhibited symptoms of swelling and rheumatoid arthritis
enhanced immunity
may improve resistance to cancer cell growth

Allergies

Allergies occur as a result of some type of malfunction in the immune system, and can be triggered by many different substances in the environment, including food ingredients. In Asian medicine, they are traditionally treated with remedies designed to balance the immune system, rather than suppressing symptoms with medications.
In Asia, goji berries have traditionally been used as a therapy for allergies. Chinese scientists have observed that the fruit reduces antibodies that are generated in response to an allergen. In addition, the polysaccharides in goji are believed to enhance normal function of the immune system. The net effect is a restoration of healthy immune function.

Cancer

A healthy immune system is able to defend against the spread of mutated, cancerous cells. The immune system's natural killer cells are designed to target abnormal cells that develop into cancers. However, if the immune system is not able to do its job or attacks the body, the defense system breaks down and sets the stage for cancer growth.
Goji berries contain germanium, a mineral that is believed to have anti-cancer properties. In addition, its polysaccharides and antioxidants are believed to protect against free radicals that promote cancer and help to prevent cancer from developing.
Chinese studies show that goji berries inhibit some of the gene mutations that lead to cancer and that the fruit has anti-tumor properties. In addition, the berries may also help with the side effects of chemotherapy or radiation treatment for cancer. 


Source:- http://recipes.howstuffworks.com/goji-berry4.htm


How Goji Berries Help You Lose Weight

How Goji Berries Help You Lose Weight

If you're like millions of other people who have difficulty losing weight, you probably engage in two common behaviors: You can't control your appetite -- especially your cravings for sugary, starchy foods -- and you don't have enough energy to exercise regularly. Nutrient-rich goji berries directly target these two weight-losing obstacles.

The Vicious Cycle of Cravings

High-calorie sugary and starchy foods tend to have little nutritional value. Instead, they trigger a hormonal reaction that leads to uncontrollable cravings. The process works like this:

You eat a sugary, starchy food and your body quickly converts it to blood sugar.
Your levels of blood sugar spike upward.
In response, your pancreas produces a high level of insulin.
Your blood sugar levels crash.
The roller-coaster effect causes cravings for more sugary, starchy foods.
The cycle repeats.

The speed at which a food converts to blood sugar (glucose) is measured on a numerical scale known as the glycemic index (GI). The lower the GI of a food, the more slowly it converts to blood sugar and the less likely it is to stimulate uncontrollable urges to eat empty calories.
The Low Glycemic Index of Goji Berries

On the glycemic index, a value of 100 is assigned to pure glucose. Foods rated at 70 or higher are considered high-GI, while foods rated below 55 are considered low GI and are more likely to satisfy rather than increase the appetite. Here's how the GI of goji berries compare with some other fruits:
Goji berry - 29
Apple - 38
Orange - 42
Banana - 25
Cantaloupe - 65
Raisins - 64
Watermelon - 72

More Ways of Controlling Appetite

Goji berries have additional characteristics that help control blood sugar and appetite. They contain 21 percent fiber by weight. High fiber foods are filling and moderate blood sugar levels. The berries are also a good source of chromium, a mineral that aids in blood sugar control. Chromium may also help to preserve lean muscle mass during weight loss. Muscle burns more calories than fat, promoting a more efficient metabolism, which makes it easier to prevent weight gain.

Burning Food for Energy

Goji berries are rich in several nutrients that help to convert food into energy rather than storing it as fat:

B1 (thiamin): The vitamin is essential for converting carbohydrates into energy and for healthy thyroid function. A sluggish thyroid gland promotes weight gain.
Calcium: In addition to supporting healthy bones, adequate calcium has been linked to lower levels of body fat.
Other minerals: A balanced combination of essential minerals is necessary for efficient protein metabolism. In addition to calcium and chromium, goji berries contain copper, iron, magnesium, manganese, phosphorus, potassium, selenium, sodium and zinc.

Promoting Lean Muscle

A lean body burns food as fuel rather than storing calories as fat. When we are young, abundant levels of human growth hormone help to keep our bodies lean. As we age, declining growth hormone supplies are a key factor that contributes to less muscle mass and greater fat storage.

Two amino acids and potassium in goji berries help our bodies to produce more growth hormone.
L-arginine: Research has shown that this amino acid stimulates significantly higher levels of growth hormone in the blood than a placebo.
L-glutamine: In addition to promoting growth hormone production, the amino acid enhances the production of lean muscle tissue.
Potassium: The mineral is essential for normal function of the pituitary gland, which produces growth hormone.

Counteracting Fat Storage

Stress plays a pivotal role in fat storage. Because goji berries can help to alleviate stress, they can prevent a series of effects that lead to weight gain. When we are under stress, our adrenal glands produce too much of the "fight or flight" hormone, cortisol. Excess levels of cortisol prompt weight gain by:

Telling our bodies to hang on to stored fat
Increasing cravings for sugary, high-fat foods
Directing food calories to be stored as fat, rather than being burned for energy
Stopping the secretion of growth hormone
Exhausting the adrenal glands, causing fatigue and encouraging overeating in an effort to replenish energy

As an adaptogen, goji berries can reduce the impact of stressful circumstances in our daily lives, thereby lowering unhealthy levels of cortisol and enabling us to burn body fat.

Supporting Regular Exercise

Successful and permanent weight loss requires regular physical activity. A few years ago, a study of 4,000 people in the National Weight Loss Registry found that they had lost an average of 66 pounds and kept it off for more than 5 years. Nine out of ten successful losers spent between an hour and 90 minutes daily doing moderate-to-intense exercise. Goji berries help to provide energy for sufficient daily physical activity to lose weight and keep it off.
Improving Physical Performance

As an adaptogen, goji berries enhance the ability to exercise in several ways: 

Improving utilization of oxygen
Delaying the onset of fatigue during exercise
Increasing endurance
Increasing stamina
Strengthening the heart
Reducing stress that results from physical exertion
Improving circulation

Aiding Recovery

Goji berries strengthen the glands that are responsible for generating energy, muscle growth and repair -- the adrenals, thymus, thyroid and pituitary. In addition, as an adaptogen, goji berries stimulate the regeneration of muscles.
Polysaccharides help to reduce muscle soreness. 


The polysaccharides aid in the removal of lactic acid that accumulates in muscles during exertion. Goji berries also help eliminate toxins that are produced during exercise by supporting the liver and protecting it from damage resulting from the extreme demands of intense exercise.

Source: http://recipes.howstuffworks.com/goji-berry5.htm


What are goji berries??

What are goji berries? 

Other Names: Lycium barbarum, wolfberry, gou qi zi, Fructus lycii

Goji berries grow on an evergreen shrub found in temperate and subtropical regions in China, Mongolia and in the Himalayas in Tibet. They are in the nightshade (Solonaceae) family.Goji berries are usually found dried. They are shriveled red berries that look like red raisins.
Why do people use goji berries?

Goji berries have been used for 6,000 years by herbalists in China, Tibet and India to:
protect the liver
help eyesight
improve sexual function and fertility
strengthen the legs
boost immune function
improve circulation
promote longevity


Goji berries are rich in antioxidants, particularly carotenoids such as beta-carotene and zeaxanthin. One of zeaxanthin's key roles is to protect the retina of the eye by absorbing blue light and acting as an antioxidant. In fact, increased intake of foods containing zeathanthin may decrease the risk of developing age-related macular degeneration (AMD), the leading cause of vision loss and blindness in people over the age of 65.

In recent years, goji juice has become popular as a health beverage. Companies marketing goji juice often mention the unsupported claim that a man named Li Qing Yuen consumed goji berries daily and lived to be 252 years old. Marketers also list extensive health benefits of goji juice, even though there are few published clinical trials in humans.

What research has been done on goji berries?

Goji has only been tested on humans in two published studies. A Chinese study published in the Chinese Journal of Oncology in 1994 found that 79 people with cancer responded better to treatment when goji was added to their regimen. 

There have been several test tube studies that show that goji berry contains antioxidants and that goji extracts may prevent the growth of cancer cells, reduce blood glucose, and lower cholesterol levels. However, that doesn't necessary mean that goji will have the same benefits when taken as a juice or tea.


What do goji berries taste like?

Goji berries have a mild tangy taste that is slightly sweet and sour. They have a similar shape and chewy texture as raisins.


Yumberry: The Super-High Antioxidant Subtropical Fruit

yumberry
Yumberries range in color from white to pink, red and purple, but the purple variety is said to taste the best.
Yumberries (the new name for yang-mei fruit) have been grown and enjoyed in China for thousands of years. They look a little bit like a raspberry with a sweet-sour flavor similar to cranberry and pomegranate juice. Their texture is unique -- slightly stringy like the flesh of citrus fruit -- with a pit in the center.Yumberry juice is rich in antioxidants likeproanthocyanidins and contains many vitamins including vitamin C, thiamine, riboflavin, and carotene.
Yumberries may also be featured in slightly unorthodox products, such as wines, cocktails, bakery goods and even dairy products.
yumberries
Combined with Goji, Yumberries will enhance your health.....
Healthy Reasons to Give Yumberry a Try
Yumberries are rich in oligomeric proanthocyanidins (OPC), which are antioxidants that give the fruit their color. These powerful compounds may:
  • Fight free radicals. OPC is said to fightoxidation 50 times better than vitamin E and 20 times better than vitamin C.
  • Reduce your blood pressure and protect your heart health.
  • Lower bad (LDL) cholesterol.
  • Protect your eyesight and reduce your risk of cataracts.
  • Strengthen your cell membranes.
  • Fight inflammation and associated diseases such as arthritis.
Yumberries are also said to help clear up hard-to-digest food in your stomach, cure stomachaches and "dispel summer heat." They have been used since ancient times in China for medicinal purposes, and as early as the 16th century, the well-known herbal pharmacologist Li Shi Zhen said that yumberries could:
"Eliminate sputum, stop vomiting, helpful to digestion and alcoholic drinking ... quench thirst, conciliate the five internal organs, cleanse stomach and intestines, remove the muddleheaded ... and be efficacious to cure diarrhea."
Further, because the trees have a high tolerance to pests and diseases, they are often grown organically or with few pesticides applied to them.


Sources
Yumberryjuice.com
Fodnavigator-usa.com November 28, 2007
The New York Times December 12, 2007


Health Benefits of Goji:- by granola

The benefits of Goji Berries are numerous. Some of these benefits include:

Improving of vision
Increased flexibility
Treating insomnia
Headache and muscle and joints pain
Better and focused memory
Better energy levels
Better stamina

These are just some of the benefits that have already been clinically proven. There have been many studies being conducted on the medical benefits of Goji berries and all of them have come to the same conclusion.

Nutrition and other facts

When one reads about the almost magical properties of Goji berries, one tends to think that most of these properties are mere exaggeration but there have been many modern scientific studies that have confirmed these facts and these possibilities have also opened avenues for further research in the field with better results.

These berries are cultivated in the Himalayan valleys of Tibet, Mongolia and China. These bright red berries are very delicate and that is why when harvested it is not picked out of the vines but shaken out of it. To preserve the Goji fruits, these are slowly dried in the shade. The people in the Himalayas and the Tibetan have been consuming them for ages and some of their festivals are also centered on Goji. It is believed that eating those berries induces a feeling of well being and that is why it is also known as happy berry.

One of the major ingredients of Chinese medicines is Goji and its bark. It is believed that these make your immune system stronger, enhances your eyesight, increases your sperm count, protects your liver, improves circulation and also is a great anti-aging product. If you read the Chinese medicine (TCM), you would find that Gojies are considered as sweet in taste and in nature neutral. They work on your liver, lung and kidney channels and also enrich your yin. As for eating it, you can eat it raw, or brew it into tea or even take it as tincture.

Some of the properties of Goji berries are:

Vision improvement 
Yin tonic
Improves complexion 
Increases sperm production
Keeps your liver and kidney in good shape
The vital essence (semen) gets replenished
Antimutagenic
Very powerful antioxidant
Helps in circulation
Anti-carcinogenic properties.

Gojies are considered very well where improvement of vision is concerned. It is a documented fact for over 15 centuries. But what was restricted to these chronicles of herbalists have been endorsed by modern studies also. It has been found out that Goji fruits contain high percentage of B-carotene (about 8 mg/100 g) and that too in a highly active form biologically. What this does is that it is easily utilized by the body.

One other property of Goji fruits which is very interesting especially to the fairer sex is its ability to benefit complexion and to enhance one's beauty. What is more it is also found to have anti-aging properties. It is true that not many would agree to these observations but there have been many studies that have revealed that Goji fruits do have these properties. Some of these include immuno-potentiating, hypoglycaemic, antioxidant, hypolipemic and hypotensive properties. All these properties considerably slow down the aging process and you get to live a lot longer and a lot better health wise. 

Goji berries have found use in skin-care products. Laboratory studies have shown its antioxidant properties as well as its effectiveness in increasing dermal hydroxyproline level in mice which can increase collagen synthesis improving skin quality. It is also seen that they could also be prepared as tonic decoction which is wonderful for regulation of blood pressure and could also lower cholesterol levels.

Those berries are also very effective on liver and kidneys and it is generally taken internally to treat high blood pressure, poor eyesight, diabetes, lumbago, vertigo, menopausal complaints and impotence.

The root bark is certainly bitter but has a very cooling, antibacterial effect. It can control cough and high fever. It can also lower blood pressure and blood cholesterol. They could be taken internally and it can treat internal hemorrhages, chronic fevers, tuberculosis, nosebleeds, asthma, coughs and many other ailments. It could also be applied externally in case of itching of genitals. The bark is generally harvested in the winter season and is then dried to be used for diuretic and purgative purposes.

Tea could also be prepared from the leaves which is quite nourishing. The family to which Goji belong produces other fruits and all of them boast of rich source of vitamins, minerals, flavanoids and other bio-active compounds. Generally fruits dont have essential fatty acids but these berries are exceptions in this case. 

Goji berries are also effective as anti-carcinogenic substance. It prevents tumor growth; neutralize the side effects of chemotherapy and radiotherapy, regulate blood sugar and blood pressure, resist autoimmune disease, lowers blood cholesterol and blood lipids and also increases adsorption of calcium. 

You could also use Goji them to improve:

Lack of energy
General weakness
Back and joints ache
Dizziness
Tinnitus
Sexual inadequacies
Blurred vision
Diabetes 

What is more, it has several external benefits in case of ulcers, burns, frostbite, furuncles and bedsores.

Source:- http://www.articlecircle.com/health/nutrition/properties-of-goji-berries.html


Health Benefits of Goji:- Increases libido (sexual drive) and enhances fertility

Goji berries are used in traditional Chinese medicine as a sexual potency food of the highest order. If you think oysters can boost your sex drive, wait until you try a handful of goji berries! Taking the berry orally increases androgen levels in the blood, which increases energy levels.

An old Chinese proverb warned married men not to eat goji berries when traveling far from home;

'He who travels one thousand miles from home should not eat goji berries.'

Goji berries have also traditionally been used for the treatment of infertility. Modern science is just starting to explain how some compounds in goji berries can assist fertility. There may be many complex reasons why couples can't conceive, and we make no claims that the goji berry is a cure for fertility. However, a study in 2002 showed that the polysaccharides of the goji berry actually prevented structural damage and cell death to testicular cells. The findings of this study support the traditional use of goji berries to assist in the treatment of infertility.

This medical study is contained in the United States of America, National Library of Medicine:

Protective effect of Fructus Lycii polysaccharides against time and hyperthermia-induced damage in cultured seminiferous epithelium , published in J Ethnopharmacol. 2002 Oct;82(2-3):169-75.

Source:- http://naturallygoji.co.uk/libido_fertility.htm


Health Benefits of Goji:-Weight Loss Effects

The metabolic rate is the rate at which the body converts food into energy. There are many factors that influences the metabolic rate including genetics, age, muscle-to-fat ratio, level of exercise, how often we eat and dietary nutrition.

The metabolic rate plays an important role in weight control. Faster metabolic rates burn calories more efficiently and store less as fat, while slower metabolic rates burn less calories, and readily store unused energy as fat.

Q. How does eating goji berries assist in weight control?
Metabolism is controlled by hundreds of biochemical reactions. To perform metabolism efficiently, our body needs a constant supply of trace minerals and vitamins B1, B2, B3, B5, B6 & vitamin C. Without these vitamins and minerals, metabolism becomes inefficient and sluggish. 

Goji berries have 21 trace minerals and are high in the above vitamins. By providing a ready supply of minerals and vitamins, goji berries help keep our metabolic rate in good working order.

The weight loss benefits of the goji berry don't end there! The polysaccharides of the goji berry actually increase the metabolic rate, which can lead to reduced body weight. These same polysaccharides were trialed in an Asian anti-obesity study, in which patients were given goji berries each morning and afternoon. There were promising results with most patients losing significant weight.

The following article is contained in the United States of America, National Library of Medicine. This article provides support for the weight loss properties of the goji berry (Lycium barbarum):

Medical research on weight loss promoting properties of goji berries:

Study on the composition of Lycium barbarum polysaccharides and its effects on the growth of weanling mice, published by Food Science Department, Huazhong Agricultural University, Wuhan 430070, China.

Source:- http://naturallygoji.co.uk/weight_loss.htm


Health Benefits of Goji:- Powerful Anti-Cancer Properties

The goji berry contains unique polysaccharides (natural complex carbohydrates) that exhibit powerful anti-cancer properties. A study in 2001 showed that goji berry polysaccharides inhibited the growth of human leukemia cells. Another study in 1994 showed that goji berry polysaccharides combined with a standard cancer drug LAK/IL-2, was254% (2.5 times) more effective at reducing tumors than using the standard cancer drug by itself.

With such promising results, it makes you wonder why the goji berry hasn't been extensively trialed in cancer treatment, especially considering all the billions invested into cancer research each year. It's likely because the goji berry is a natural food product which can't be patented, and therefore it wouldn't be a profitable investment for drug companies.

Several research studies identify powerful anti-cancer properties of the goji berry (Lycium barbarum). The following medical articles are found in the United States of America, National Library of Medicine:

Medical Research on the use of goji berries in cancer prevention and treatment:

1. Observation of the effects of LAK/IL-2 therapy combining with Lycium barbarum polysaccharides in the treatment
of 75 cancer patients
, published in Zhonghua Zhong Liu Za Zhi. 1994 Nov;16(6):428-31.

2. Inhibiting the growth of human leukemia cells by Lycium barbarumpolysaccharide, published in Wei Sheng Yan
Jiu.
 2001 Nov;30(6):333-5.

3. A polysaccharide-protein complex from Lycium barbarum upregulates cytokine expression in human peripheral blood mononuclear cells, published in Eur J Pharmacol. 2003 Jun 27;471(3):217-22.

4. Effect of Lycium barbarum polysaccharide on human hepatoma QGY7703 cells: inhibition of proliferation and induction of apoptosis, published in Life Science. 2005 Mar 18;76(18):2115-24.

5. Immunomodulation and antitumor activity by a polysaccharide-protein complex from Lycium barbarum, published in Int Immunopharmacol.2004 Apr;4(4):563-9.

6. Effects of Lycium barbarum polysaccharide on tumor microenvironment T-lymphocyte subsets and dendritic cells in H22-bearing mice, published in Zhong Xi Yi Jie He Xue Bao. 2005 Sep;3(5):374-7.

Source:- http://naturallygoji.co.uk/anti_cancer.htm


Health Benefits of Goji:- Powerful Anti-Aging Properties

Free radical attack on our bodies is the primary cause of aging (Packer,1999). Free radicals are unstable oxygen molecules derived from pollutants, smoking, physical exercise, eating and even breathing. Free radicals (oxidants) attack healthy cells which can lead to premature aging, cancer, hardening of arteries, heart diseases, stroke, etc.
Free radical attack is simply the oxidation process. This is the same process that causes metals to rust (deteriorate), and freshly cut apples to turn brown. This is the same process that causes our bodies to age over time and become prone to many age-related diseases.

Q. How do we stop the destructive forces of free radicals and significantly slow the aging process?

A. Through the power of ANTIOXIDANTS

Antioxidants are needed by our bodies to neutralise and destroy free radicals (oxidants). In doing so, they significantly slow the aging process and provide a protective barrier for our bodies (refer to a recent study on aging). Antioxidants help keep our skin, hair, organs, muscles, blood, and arteries youthful.

Goji berries (Lycium barbarum) contain the highest levels of antioxidants than any other food on earth! This fact was discovered by research scientists at Tufts University, Boston (USA) where the Oxygen Radical Absorption Capacity (ORAC) test was developed. The ORAC test analyses the level of antioxidants in food.

Eating foods high in antioxidants is the best way to protect against free radical attack (refer to US. Dept. of Agriculture article on aging)



Comparative Antioxidant Levels of Fruits and Vegetables (Based on 100g of food)

.

In January 2005, a study showed that goji berries actually protects human skin from oxidative damage and helps preserves youthfulness of skin! Recent medical articles contained in the United States of America, National Library of Medicine database, confirm the powerful anti-aging properties of goji berries (Lycium barbarum). These articles are provided below: Medical research on the anti-aging properties of goji berries: 1. Lycium barbarum glycoconjugates: effect on human skin and cultured dermal fibroblasts, published in Phytomedicine. 2005 Jan;12(1-2):131-7. 2. Neuroprotective effects of anti-aging oriental medicine Lycium barbarum against beta-amyloid peptide
neurotoxicity published in Exp Gerontol. 2005 Aug-Sep;40(8-9):716-27.Packer, L. (1999) The Antioxidant Miracle, John Wiley & Sons, New York, USA Source:- http://naturallygoji.co.uk/anti_aging.htm

Source:- http://naturallygoji.co.uk/anti_aging.htm


Health Benefits of Goji:- Immune System Booster

Goji berries are the most nutrient-dense foods on the earth. The vitamins, minerals and polysaccharides provide fuel for the immune system to function efficiently. Numerous studies have shown that goji berries actually boost the immune system by increasing white 'killer' T-cells, resulting in anti-tumor responses. 

The following medical articles found in the United States of America, National Library of Medicine:

1. Effects of pure crude Lycium barbarum polysaccharides on immunopharmacology, published in Zhong Yao Cai. 1999 May;22(5):246-9.

2. Immunomodulation and antitumor activity by a polysaccharide-protein complex from Lycium barbarum, published in Int Immunopharmacol.2004 Apr;4(4):563-9.

3. Neuroprotective effects of anti-aging oriental medicine, Lycium barbarum, against beta-amyloid neurotoxicity, published in Exp Gerontol.2005 Aug-Sep;40(8-9):716-27.

4. Experimental research on the role of Lycium barbarum polysaccharide in anti-peroxidation, published in Zhongguo
Zhong Yao Za Zhi
.1993 Feb;18(2):110-2, 128.

Source:- http://naturallygoji.co.uk/immune_system_booster.htm


Health Benefits of Goji:- Increases Athletic Performance

study in 2000 showed that polysaccharides in goji berries can increase athletic performance. The study was performed on mice, however the results are likely to be duplicated for human subjects, due to the similar physiological responses.

The findings of the study showed a remarkable adaptability to exercise load, enhanced resistance to fatigue, accelerated elimination of fatigue, enhanced storage of muscle and liver glycogen, and accelerated removal of blood urea nitrogen after exercise.

Based on the findings of the study, the consumption of goji berries are likely to provide athletes with improved endurance and athletic performance during strenuous exercise. The high antioxidant levels in goji berries also help neutralise free radicals that are produced during physical exercise.

This study is contained in the United States of America, National Library of Medicine 
(refer below).

Medical research on goji berries enhancing athletic performance:

1. Isolation and purification of Lycium barbarum polysaccharides and its antifatigue effect, published by Department of Hygiene, Hubei Medical University, Wuhan 430071, China.


Source:- http://naturallygoji.co.uk/athletic_performance.htm


Benefits of Goji

Goji Berries contain many complex phyto-nutrients and bio flavinoids: 
Betaine, which is used by the liver to produce choline, a compound that calms nervousness, enhances memory, promotes muscle growth, and protects against fatty liver disease.

Physalin, which is active against all major types of leukemia. It has also been used as a treatment for hepatitis B.

Solavetivone, a powerful anti-fungal and anti-bacterial compound.

Beta-Sitoserol, an anti-inflammatory agent. It has been used to treat sexual impotence and prostate enlargement. It also has a cholesterol lowering effect.

Cyperone, a sesquiterpene that benefits the heart and helps maintain normal blood pressure. It has also been used in the treatment of cervical cancer.

The Goji Berry is being called one of the world's most powerful anti-aging foods. Goji is highly rated on the ORAC scale (Oxygen Radical Absorbance Capacity), which measures the antioxidant level in foods. It's a test developed by USDA researchers out of Tufts University in Boston. Foods that score high in an antioxidant analysis called ORAC may protect cells and their components from oxidative damage, according to ORAC studies of animals and human blood at the USDA Agricultural Research Service's Human Nutrition Research Center on Aging at Tufts University in Boston. ARS is the chief scientific agency of the U.S. Department of Agriculture.


Most Common Traditional Uses of Goji berry: General weakness, lack of energy, aching back and joints, tinnitus, dizziness, diabetes, blurred vision, cough, wet dreams, sexual inadequacies.

Modern/Recent Uses:

Internal: - Toxic side effects of chemotherapy and radiotherapy.

External: - Burns, ulcers, bedsores, frostbite, furuncles.

One of the most well-known traditional properties of Goji berry fruit is its ability to improve vision. This has been documented for over fifteen centuries. Modern scientific studies have finally supplied some substantiation to this property. It turns out Goji fruit not only contains high amounts of b -carotene (~ 8 mg/100g) but this b -carotene is in a highly biologically active form which is readily utilized by the body.[1]

However, b -carotene is not the only nutrient in Goji fruitGoji is also reported to be very rich in amino acids (half in free form), other vitamins (B1, B2, C, nicotinic acid, etc.), and polysaccharides that have antioxidant and immuno-modulating effects in experimental animals as well as other nutrients. Since oral administration of Gojifruit to humans in various studies have also improved their immune functions, raised the serum levels of superoxide dismutase (SOD) and haemoglobin but lowered the level of lipid peroxides as well as reduced senility symptoms, the polysaccharides obviously are an important active component of lycium fruit.[1] Yet only about 25 years ago, scientists in America were still viewing polysaccharides only as carbohydrates (like starch and sugars) that supply our body with energy and that they had no other functions. They were so used to looking for instant response in their search for fast-acting drugs from nature that they either didn't know how to deal with anything slow-acting or did not have the patience that is normally a characteristic of the Old World. It was only when more and more evidence of these other properties of polysaccharides kept emerging from Japan, China and Europe that American scientists started to pay attention. Now, they have finally acknowledged that certain carbohydrates (polysaccharides) play important roles in our health other than simply supplying energy.[1]

Another well-known and long-documented traditional property ofGoji fruit is its ability to "benefit complexion and maintain one's beauty"; Goji is also considered to have anti-aging properties. To drug-oriented American scientists, this certainly sounds ridiculous. But various studies have shown Goji fruit to have numerous beneficial effects, including, antioxidant, immuno-potentiating, antimutagenic, hypoglycaemic, hypolipemic, hypotensive, etc., all of which contribute to the slowing down of the aging process or help us live longer.

The beautifying property of Goji fruit may have some scientific basis after all which may justify its use in skin-care cosmetics, as recent laboratory studies not only demonstrated its antioxidant effect but also its ability to increase dermal hydroxyproline level in mice, indicating increased collagen synthesis. All these effects are good for the skin.[1]

Medicinal Use Research: - A sweet tonic decoction made from theGoji fruit has traditionally been used to lower blood pressure and blood cholesterol levels[2]. Goji acts mainly on the liver and kidneys[234]. Goji fruit has traditionally been taken internally in the treatment of high blood pressure, diabetes, poor eyesight, vertigo, lumbago, impotence and menopausal complaints[2]. Gojifruit is harvested when fully ripe and is dried for later use[2]. TheGoji root bark is a bitter, cooling, antibacterial herb that controls coughs and lowers fevers, blood pressure and blood cholesterol levels[235]. It is taken internally in the treatment of chronic fevers, internal haemorrhages, nosebleeds, tuberculosis, coughs, asthma etc[2]. It is applied externally to treat genital itching[2]. The bark is harvested in the winter and dried for later use[5]. Diuretic, purgative, [34]. The plant has a long history of medicinal use, both as a general, energy restoring tonic and also to cure a wide range of ailments from skin rashes and eyesight problems to diabetes[5]. A tonic tea is made from the leaves[5]. The fruit of many members of this genus is a very rich source of vitamins and minerals, especially in vitamins A, C and E, flavanoids and other bio-active compounds.Goji is also a good source of essential fatty acids, which is very unusual for a fruit. Goji is being investigated as a food that is capable of reducing the incidence of cancer and also as a means of halting or reversing the growth of cancers[6].

References
[1] Dr Albert Leung & Steven Foster: Encyclopedia of Common Ingredients Used in Foods, Drugs, and Cosmetics.
Dr. Leung a world renown scientist specializing in pharmacognosy, has been able to draw upon his ability to read original Chinese, thus including references from dozens of major Chinese classic works as well as numerous modem Chinese texts. In addition, references are made to over 50 journals dealing with Chinese traditional and herbal medicine, many of which are not translated into English and are thus not available in many of the standard computer databases.

[2Brown. D. Encyclopaedia of Herbs and their Uses. Dorling Kindersley, London. 1995 ISBN 0-7513-020-31
A very well presented and informative book on herbs from around the globe. Plenty in it for both the casual reader and the serious student.
[3Usher. G. A Dictionary of Plants Used by Man. Constable 1974 ISBN 0094579202
This is one of the best books on the subject. Lists a very extensive range of useful plants from around the world with very brief details of the uses. Not for the casual reader.
[4Yeung. Him-Che. Handbook of Chinese Herbs and Formulas. Institute of Chinese Medicine, Los Angeles 1985
An excellent Chinese herbal giving information on over 500 species.
[5Larkcom J. Oriental Vegetables John Murray 1991 ISBN 0-7195-4781-4
[6Matthews. V. The New Plantsman. Volume 1, 1994. Royal Horticultural Society 1994 ISBN 1352-4186
Source:- http://www.health-report.co.uk/goji_berry.htm#Benefits%20of%20Goji



Goji Berry Properties


Goji Berry (Syn. Wolfberry; gouqizi)
Plant Source: Lycium barbarum L.and L. chinense Mill. (Family Solanaceae).

Part Used: Ripe fruit.

Other names: Goji Berry, Himalayan Goji, Wolfberry, Chinese Wolfberry, Tibetan Goji Berry

Properties: Yin tonic, improves vision, benefits complexion, nourishes Liver and Kidney, replenishes vital essence (semen), antioxidant, antimutagenic.

Most Common Traditional Uses: General weakness, lack of energy, aching back and knee, tinnitus, dizziness, diabetes, blurred vision, cough, wet dreams, sexual inadequacies.

Modern/Recent Uses:

Internal - Toxic side effects of chemotherapy and radiotherapy.

External - Burns, ulcers, bedsores, frostbite, furuncles.

One of the most well-known traditional properties of Goji Berry is its ability to improve vision. This has been documented for over fifteen centuries. Modern scientific studies have finally supplied some substantiation to this property. It turns out Goji Berry not only contains high amounts of b -carotene (~ 8 mg/100g) but this b -carotene is in a highly biologically active form which is readily utilized by the body.

However, b -carotene is not the only nutrient in Goji Berry. It is also reported to be very rich in amino acids (half in free form), other vitamins (B1, B2, C, nicotinic acid, etc.), and polysaccharides that have antioxidant and immuno-modulating effects in experimental animals as well as other nutrients. Since oral administration of Goji Berry to humans in various studies have also improved their immune functions, raised the serum levels of superoxide dismutase (SOD) and haemoglobin but lowered the level of lipid peroxides as well as reduced senility symptoms, the polysaccharides obviously are an important active component of Goji Berry. Yet only about 25 years ago, scientists in America were still viewing polysaccharides only as carbohydrates (like starch and sugars) that supply our body with energy and that they had no other functions. They were so used to looking for instant response in their search for fast-acting drugs from nature that they either didn't know how to deal with anything slow-acting or did not have the patience that is normally a characteristic of the Old World. It was only when more and more evidence of these other properties of polysaccharides kept emerging from Japan, China and Europe that American scientists started to pay attention. Now, they have finally acknowledged that certain carbohydrates (polysaccharides) play important roles in our health other than simply supplying energy.

Another well-known and long-documented traditional property of Goji Berry is its ability to "benefit complexion and maintain one's beauty"; it is also considered to have anti-aging properties. To drug-oriented American scientists, this certainly sounds ridiculous. But various studies have shown Goji Berry to have numerous beneficial effects, including, antioxidant, immuno-potentiating, antimutagenic, hypoglycaemic, hypolipemic, hypotensive, etc., all of which contribute to the slowing down of the aging process or help us live longer.

The beautifying property of Goji Berry may have some scientific basis after all which may justify its use in skin-care cosmetics, as recent laboratory studies not only demonstrated its antioxidant effect but also its ability to increase dermal hydroxyproline level in mice, indicating increased collagen synthesis. All these effects are good for the skin.
Source: http://www.health-report.co.uk/goji_fruit.htm










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